The Trade Winds annual report was a unique challenge as there is much more content included than just financial reports and messages. With spotlights on their various outreach initiatives, awards and scholarships, and continuing education programs. They like to incorporate lots of visuals, which included adapting a raster image into an illustration for the cover.
Finding a balance between the large amount of content and keeping the page count within the client's budget, the result was a visually striking and colourful booklet adapted for print and then screen for online readability.
