KidSport Edmonton wanted to launch a brand-new, city-wide "burger battle" fundraising event. Participating restaurants would craft a signature burger, donating a portion of the proceeds to KidSport while diners voted for their favourite. They needed a fresh, distinct logo that remained true to the KidSport brand. The client required a colour palette separate from their existing events and an integration of the city skyline. Crucially, the logo needed to be adaptable, allowing other cities to easily swap in their own skylines for future expansions.
This design features a simplified Edmonton cityscape wrapped in a bun—a structured layout easily adaptable to other cities. I used tints of the secondary colours to create a fresh, appetizing palette. The final deliverable is a fun, versatile logo system complete with all standard file formats and brand guidelines.
