While working at the agency behind Edify magazine, I wore two hats: managing paid advertisement workflows and designing ancillary content. I oversaw the proofing and formatting of all submitted ads through our online management system, frequently stepping in to build full campaign packages for businesses without internal design support. I also created supporting graphics for the brand’s podcast, social media channels, events, and website.
In addition to the print magazine, Edify published three weekly e-newsletters. Using Mailchimp, I built out these campaigns using established templates and curated the visual aesthetic by sourcing or creating supporting photos and illustrations. This included our digital-only publication Urban Affairs.
Edify hosted four signature annual events: Six Who Inspire, Edifiers, Best Restaurants, and Top 40 Under 40. Each required comprehensive collateral, ranging from pre-event sponsorship sales tools, ticket marketing, and voting forms to on-site materials like signage and award plaques.
