Printed publications are my favourite projects to work on. From the initial flatplan layouts to the final production-ready files, I love collaborating with a team to bring stories to life. For three editions, I had the pleasure of working on Invest/Xperience Alberta, the annual magazine for the Economic Developers Alberta, produced in partnership with
Invest Alberta. Each final issue represents months of research and collaboration across multiple organizations, Alberta cities, local businesses, creatives, and stakeholders, all working together to showcase what this wonderful province has to offer.
Invest Alberta. Each final issue represents months of research and collaboration across multiple organizations, Alberta cities, local businesses, creatives, and stakeholders, all working together to showcase what this wonderful province has to offer.
The publication is double-sided and designed to flip between the two sections. Each includes Feature articles, advertisements, industry articles and a members' directory. In my role, I also worked with the sales manager to oversee ads and advertorials. My responsibilities included managing submitted content, proofing and building ads and advertorials to align with the strict layouts templated for this magazine.
