Every Ballet Edmonton season is curated around a new theme, inspiring fresh campaign materials that drive ticket sales, power fundraising, and elevate their performances.
Each season starts by designing the layout and covers for the performance programs. From there, I build a cohesive visual identity across all digital platforms, including email newsletters, web advertisements, social media, and the company website. Last year, I was tasked with updating the e-newsletter layout to showcase more photography from past performances, creating a visually engaging experience for subscribers.
Closer to performances, the content for the programs is finalized, and other seasonal promotion materials like blow-in cards and signage are completed.
After the season is done, a video of each performance is uploaded to YouTube, and thumbnails are created using photography taken during the live performance.
